Skip to main content
NIH Intramural Research Program, Our Research Changes Lives

Navigation controls

  • Search
  • Menu

Social follow links

  • Podcast
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn

Main navigation

  • About Us
    • What Is the IRP?
    • History
    • Honors
      • Nobel Prize
      • Lasker Award
      • Breakthrough Prize
      • Presidential Early Career Award for Scientists and Engineers (PECASE)
      • Presidential Medal of Freedom
      • National Medal of Science
      • Searle Scholars
      • The National Academy of Sciences
      • The National Academy of Medicine
      • The National Academy of Engineering
      • The American Academy of Arts and Sciences
      • National Medal of Technology & Innovation
      • Samuel J. Heyman Service to America Medals
      • Crafoord Prize
      • Fellows of the Royal Society
      • Canada Gairdner Awards
    • Organization & Leadership
    • Our Programs
      • NCI
      • NEI
      • NHGRI
      • NHLBI
      • NIA
      • NIAAA
      • NIAID
      • NIAMS
      • NIBIB
      • NICHD
      • NIDA
      • NIDCD
      • NIDCR
      • NIDDK
      • NIEHS
      • NIMH
      • NIMHD
      • NINDS
      • NINR
      • NLM
      • CC
      • NCATS
      • NCCIH
    • Research Campus Locations
    • Contact Information
  • Our Research
    • Scientific Focus Areas
      • Biomedical Engineering & Biophysics
      • Cancer Biology
      • Cell Biology
      • Chemical Biology
      • Chromosome Biology
      • Clinical Research
      • Computational Biology
      • Developmental Biology
      • Epidemiology
      • Genetics & Genomics
      • Health Disparities
      • Immunology
      • Microbiology & Infectious Diseases
      • Molecular Biology & Biochemistry
      • Molecular Pharmacology
      • Neuroscience
      • RNA Biology
      • Social & Behavioral Sciences
      • Stem Cell Biology
      • Structural Biology
      • Systems Biology
      • Virology
    • Principal Investigators
      • View by Investigator Name
      • View by Scientific Focus Area
    • Accomplishments
      • View All Accomplishments by Date
      • View All Health Topics
      • The Body
      • Health & Wellness
      • Conditions & Diseases
      • Procedures
    • Accelerating Science
      • Investing in Cutting-Edge Animal Models
      • Creating Cell-Based Therapies
      • Advancing Computational and Structural Biology
      • Combating Drug Resistance
      • Developing Novel Imaging Techniques
      • Charting the Pathways of Inflammation
      • Zooming in on the Microbiome
      • Uncovering New Opportunities for Natural Products
      • Stimulating Neuroscience Research
      • Pursuing Precision Medicine
      • Unlocking the Potential of RNA Biology and Therapeutics
      • Producing Novel Vaccines
    • Research in Action
      • View All Stories
      • Too Much of a Good Thing
      • Turning Face Perception on Its Head
      • Safeguarding a Second Chance at Life
      • A Biological Betrayal
    • Trans-IRP Research Resources
      • Supercomputing
    • IRP Review Process
    • Commercializing Inventions
  • NIH Clinical Center
    • Clinical Center Facilities
    • Advancing Translational Science
    • Clinical Trials
      • Get Involved with Clinical Research
      • Physician Resources
  • News & Events
    • In the News
    • I am Intramural Blog
    • Speaking of Science Podcast
    • SciBites Video Shorts
    • The NIH Catalyst Newsletter
    • Events
  • Careers
    • Faculty-Level Scientific Careers
    • Trans-NIH Scientific Recruitments
      • Stadtman Tenure-Track Investigators
        • Science, the Stadtman Way
        • Earl Stadtman Investigator Frequently Asked Questions
      • Lasker Clinical Research Scholars
      • Independent Research Scholar
    • Scientific & Clinical Careers
    • Administrative Careers
  • Research Training
    • Program Information
    • Training Opportunities
    • NIH Work/Life Resources
The NIH Catalyst: A Publication About NIH Intramural Research

National Institutes of Health • Office of the Director | Volume 21 Issue 4 • July–August 2013

News You Can Use

Blogging About Your Science

Using Social Media to Communicate

KATHERINE BRICCENO, NINDS

Do you blog and tweet for work? NIH Director Francis Collins does both: On his NIH Director’s Blog, he highlights new discoveries in, and fascinating facts about, biology and medicine; you can also follow him on Twitter as he tweets about biomedical research and health. Several institutes and centers (ICs) are also using social media as a part of their overall communication strategy. Have you considered blogging about your research?

The word “blog” comes from a contraction of the term “Web log.” Bloggers provide regular posts—including text, images, and links to other Web pages—on particular subjects and invite readers to comment. Blogs are not the only way to convey information, but can foster interactions with people who share common interests.

If you are thinking of starting a work-related blog, there are a few things you need to know. To start, it is important to contact your IC’s communications office early in the process. For general information about policies, check the Department of Health and Human Services (HHS) “HHS Blog Guidance” Web site (http://www.hhs.gov/web/socialmedia/getting_started/blog_guidance.html).

“A blog represents the agency, so you need good coordination and consistency,” said Dan Luxenberg, senior advisor for Social Media and Collaborative Technologies in NIH’s Center for Information Technology.

“You need a plan,” said Scott Prince, chief of the Online Information Branch (OLIB) in the Office of the Director. Blogs require knowing who your audience is; identifying your goals; and committing the time and resources necessary to regularly write and edit posts and respond to comments by readers.

NIH already has several blogs. Some are for intramural audiences such as the “OITE Careers Blog” managed by the Office of Intramural Training and Education (OITE). It provides career development information for postdocs, postbacs, and graduate students at NIH and is managed by Philip Ryan, director of Student Services, and Lori Conlan, director of Postdoctoral Services. Guest bloggers include OITE Director Sharon Milgram as well as contract writers and, occasionally, postdocs.

Other blogs are dedicated to research. For example, the National Cancer Institute (NCI) and the National Heart, Lung, and Blood Institute (NHLBI) each have blogs aimed at specific areas of epidemiology. The National Center for Complementary and Alternative Medicine (NCCAM) blog focuses on research developments in complementary medicine.

The National Institute on Aging’s (NIA) “Inside NIA: A Blog for Researchers” also covers research, with a focus on grants and funding policies as well as on scientific meetings and priorities. The blog welcomes posts from NIA intramural staff discussing career opportunities as well as their research, according to Britt Ehrhardt of NIA’s Office of Communications and Public Liaison, who manages the blog with Robin Barr, the director of NIA’s Division of Extramural Activities.

The National Institute of General Medical Sciences’ (NIGMS) “Feedback Loop” blog—established in 2009, making it one of the oldest on campus—shares funding, research, and other news. Ideas come from a steering committee that meets three times a year and from NIGMS staff. In addition, if a question is asked at least three times on the blog, it deserves a post, making the blog “a forum for discussion and clarification of confusing topics,” said Emily Carlson, blog manager in NIGMS’s Office of Communications and Public Liaison.

Still other blogs cover research funding, NIH policies, meetings, and other topics of interest to extramural audiences. Deputy Director for Extramural Research Sally Rockey’s “Rock Talk” blog focuses on extramural grant policies, programs, and resources.

To learn more about blogs, see the “How to Start a Blog” sidebar.


How to Start a Blog

  • Visit the HHS Blog Guidance site http://www.hhs.gov/web/socialmedia/getting_started/blog_guidance.html
  • Contact your IC’s communications office because each IC has its own guidance for social media.
  • Notify the OLIB (Scott Prince): Although official sign-off is not required, OLIB likes to know about new social media accounts.
  • Determine who your audience is and the best platform to interact with its members (blog or Twitter, for example).
  • Decide whether to post on certain days or on specific topics.
  • Identify your goals.
  • Ensure that you have the time and resources to generate and review posts and to moderate and respond to comments.
  • Create policies for generating blog content and moderating comments.

You may also want to visit other NIH blogs:

  • NIH Director’s Blog (http://directorsblog.nih.gov)
  • Inside NIA: A Blog for Researchers (http://www.nia.nih.gov/research/blog)
  • NCCAM Research Blog (http://nccam.nih.gov/research/blog)
  • NCI Biomedical Informatics Blog (http://ncip.nci.nih.gov/blog)
  • NCI Cancer Epidemiology Matters Blog (http://blog-epi.grants.cancer.gov)
  • NHLBI Challenges in Cardiovascular Epidemiology (http://nhlbiepi.wordpress.com)
  • NIGMS Feedback Loop Blog: A catalyst for interaction with the scientific community (http://loop.nigms.nih.gov)
  • OITE Careers Blog (http://oitecareersblog.wordpress.com)
  • Rock Talk: Dr. Sally Rockey, Deputy Director for Extramural Research (http://nexus.od.nih.gov/all/category/blog)

For a more complete list of NIH’s social media and outreach efforts, go to http://www.nih.gov/Subscriptions.htm.

This page was last updated on Thursday, April 28, 2022

  • Issue Overview
  • Features
    • Chain Reaction
    • Diversity Course
    • Wei Yang: Deciphering the Three Rs of DNA
    • U.S. Senator Harry Reid Visits NIH
    • Four Generations of Mentors and More
  • Departments
    • From the Deputy Director for Intramural Research
    • Photographic Moment
    • Alumni News
    • Alumni News
    • Colleagues: Recently Tenured
    • News You Can Use
    • Research Briefs
    • NIH in History
    • The Training Page
    • The SIG Beat
    • Announcements
  • Issue Contents
  • Download this issue as a PDF

Catalyst menu

  • Current Issue
  • Previous Issues
  • About The NIH Catalyst
  • Contact The NIH Catalyst
  • Share Your Story
  • NIH Abbreviations

Catalyst links

  • Follow The NIH Catalyst

Subscribe Today!

Subscribe to The NIH Catalyst Newsletter and receive email updates.

Subscribe

Get IRP Updates

Subscribe

  • Email
  • Print
  • Share Twitter Facebook LinkedIn

Main navigation

  • About Us
    • What Is the IRP?
    • History
    • Honors
    • Organization & Leadership
    • Our Programs
    • Research Campus Locations
    • Contact Information
  • Our Research
    • Scientific Focus Areas
    • Principal Investigators
    • Accomplishments
    • Accelerating Science
    • Research in Action
    • Trans-IRP Research Resources
    • IRP Review Process
    • Commercializing Inventions
  • NIH Clinical Center
    • Clinical Center Facilities
    • Advancing Translational Science
    • Clinical Trials
  • News & Events
    • In the News
    • I am Intramural Blog
    • Speaking of Science Podcast
    • SciBites Video Shorts
    • The NIH Catalyst Newsletter
    • Events
  • Careers
    • Faculty-Level Scientific Careers
    • Trans-NIH Scientific Recruitments
    • Scientific & Clinical Careers
    • Administrative Careers
  • Research Training
    • Program Information
    • Training Opportunities
    • NIH Work/Life Resources
  • Department of Health and Human Services
  • National Institutes of Health
  • USA.gov

Footer

  • Home
  • Contact Us
  • IRP Brand Materials
  • HHS Vulnerability Disclosure
  • Web Policies & Notices
  • Site Map
  • Search